Tuesday, April 17, 2012

The Story of Steiner Werks

At Steiner Werks, we encourage our friends, visitors, and customers to contact us via email or through our Facebook page with any questions, comments, or concerns. We greatly appreciate receiving input on our products and services, and we endeavor to respond in a timely manner to everyone. Recently, we received a question via email through our website about how Steiner Werks began, so here goes:

When Paul and Mary Ellen Steiner moved from the Chicago metropolitan area to Mount Juliet TN (just outside of Nashville) in early 2002, Mary Ellen went to work as the Office Manager for her sister's OB/GYN practice. Dr. Sue Ann McGuire had built a successful and highly respected practice, and she wanted to give her OB patients a special gift to commemorate the birth(s), so she began to investigate various types of items that would fill this need. She found porcelain personalized baby shoes as baby gifts in a catalog, but the cost and time it would take to obtain the gift made this a prohibitive choice. Still, Dr. McGuire liked the idea for the baby shoe, and somewhere across the vast reaches of the Internet, ceramic Bisque baby shoes were found that could be personalized with information specific to a given baby. She discussed this concept with Mary Ellen who took on the project full scale. Mary Ellen researched a number of suppliers before settling on one particular vendor based in southern Arizona, and she has been receiving shipments from this gentleman ever since.

Shortly after Dr. McGuire's practice began to give these personalized baby gifts out to the new Mothers, the concept gained in popularity to the point where the new Mothers were asking for additional shoes, either for the baby's older siblings or for friends of the new Mothers who had given birth through a different OB office. The personalized baby shoes caught on so well that Steiner Werks was formed as a logical extension of what was already a viable business model. Paul began working “behind the scenes” by handling all marketing efforts in the creation and promotion of Steiner Werks, including design and content for promotional flyers, website development, blogging, and social media.

Over time, Mary Ellen has continued to refine the finished product. She has researched and incorporated different types of paint, lacquer, ribbon, decals and designs which are used to make the personalized baby shoes offered through Steiner Werks. She has also experimented with different spin-offs of these shoes and, as a direct result, we are now offering them as Holiday ornaments suitable for hanging from Christmas or Hanukkah trees. Please keep this in mind for Holiday gifts!

While these personalized baby shoes are primarily given to commemorate the birth of a child, don't forget that there are many occasions on which this truly special gift can be given. Holidays such as Easter Sunday, Mothers Day, Fathers Day, Grandparents Day, Christmas Day, and Hanukkah are only a few examples. Also, events such as Baptisms, Mikvehs, Bar Mitzvahs and Bat Mitzvahs can be celebrated uniquely by giving this gift. We have even had a pair of twins give their Mother a pair of Personalized Baby Shoes to commemorate their 21st birthday! Personalized Baby Shoes from Steiner Werks is the ideal gift!

Steiner Werks creates hand-crafted Ceramic Bisque Personalized Baby Shoes that are customized with the child's name, date of birth, and birth weight. The shoes are adorned with decorations specific to the child's gender. (We use a Sports Theme for boys and Pink Roses for girls.) Blue or Pink ribbons are then hand-laced and tied to complete this wonderful keepsake.

For further information please visit www.steinerwerks.com.

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